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Homeland Security Investigations special agents busted a New York criminal ring manufacturing counterfeit Nike Air Jordans in August 2018, arresting five people. All told, the gang imported more than 380,000 counterfeits – shipped by at least 42 containers – between January 2016 and July 2018. The knockoffs, worth more than $70 million, were discovered by federal agents at warehouses in New York. High-profile cases frequently result in significant settlements or damages, reinforcing a brand’s commitment to protecting its intellectual property.
What is interesting about this shift – is the change in mindset against older generations that established a culture of purity and gatekeeping. We all know Millennial ‘heads who would shun anyone with fake shoes, especially something coveted. This generation may have already given up on the trials and tribulations that are necessary to acquire shoes in recent years.
Nike recently filed a patent for the Jordan 1 silhouette to prevent continuous offenses. Personally, I have witnessed people laughed out of legendary Toronto sneaker stores in the mid-2000s for wearing Jordan 1 mids let alone replicas. If you have spent any time on sneaker TikTok, you’ve likely had that knot in your stomach.
The good news here is that you can find them in smaller sizes. Another alternative from the land of K-Pop, Seoul-based W Concepts offers the Another Generation GATs in their women’s section. There’s nothing stereotypically feminine about these shoes, though they are a “softer” variation of a traditional German Army trainer.
Superior-grade shoes can achieve about 80% to 90% similarity to genuine products and are priced between $28 and $56. For example, a pair of high-quality knockoff Nike Dunks can be so close to the real deal that it’s hard to tell the difference upon close inspection. Lower-grade shoes are only about 50% similar to genuine products. They use cheap materials and often feel stiff and uncomfortable on the feet. Most people can easily tell they’re not authentic just by a quick look or touch. There are noticeable differences in the leather quality, craftsmanship, logo clarity, shoe shape, and sole compared to genuine products.